I have to say that as far as adverts go, for me, the best ones are always on Saturday. Here are my favourites from this weekend
I think sometimes it’s not the message that matters; it’s the messenger and Paddy have made an excellent choice of spokesperson.
I am yet to meet anyone who doesn’t at least grin at the sight of this. Kudos to Heineken for identifying such a universal truth and making it work really well.