It’s an ancient question, which came first the chicken or the egg?
Let me give you the 411
I like Magner’s cider. It’s yummy! I also like their ad where people catch things and dive around in a puppet like fashion.
In contrast, I don’t like Bulmers cider. It’s not a pleasant taste to me. Too sweet. Coincidently I also don’t like their ad with summer in their shed or factory or whatever that is.
I’m not a fan of coincidence so… there be 3 explanations by my eye.
1. I like the cider based on whether I like their ads in which case, kneel before advertising lowly peasants. Mwah ha ha ha!
2. I like ads based on the cider (This is more likely as I seem to remember making my decisions about said ciders before I’d seen any advertising about them). Back in your box, advertising!
3. I judge both aforementioned ciders and ads independently of the others based on my own reasonings. This can’t be true. Can it?