Dove Love – some nice campaigns from Dove

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Dove has always been one of my favourite brands in the world. They’re just so damn nice. This kindness, combined with their bravery and willingness to go against the grain, have set them apart and make them such a positive force for the world.

I’ve been snooping and I’ve found a whole bunch of ideas and campaigns they’ve done, mostly focused on women’s self esteem (the Dove Self-Esteem Fund has been going for a while now), trying to make the world a happier place and empower young girls.

Here are 6 of the wonderful campaigns they’ve done, although I’m sure there are more, this shows what they are up to, and hopefully it might brighten your day like it did mine.

Real Beauty Sketches

Thought Before Action

The Evolution of Beauty

Real Beauty (click the pic for the tv ad)
Dove Self Esteem

Ad Makeover

Dove Carbon Print Ad

The Little Bike That Could Fix Your Carma

Down the street in Portual, an amazing magazine called B-Bicycle Culture  (B – Cultura da Bicicleta Magazine) in Portugal has created a bicycle out of old scrap metal from a car to raise awareness about mobility and ecology in Lisbon.

The charming story behind the project is – that in order to compensate for the miles that the car ran in its reckless youth (159761 kms of recklessness to be precise – bad car!), polluting the environment and so on, the bike is trying to amend the deficit – with the help of the general public – by offering the opportunity to cycle for good and restore good karma.

The bike is touring Portugal, starting this month, and anyone who wants to help can get involved and take a ride. Meanwhile it has also sparked a range of typography (available for download), cyclist accessories from scrap metal and other pieces of the car and a short film based on the inspiring story.

I like that this initiative gets the public involved (physically) with helping undo the damage of previous generations and turns it into a collaborative event that I imagine would be exciting to take part in. Here’s hoping it finds a way across the water to our shore’s so I can Carma-cycle clean my own conscience.

Carma Project

My Trip Down 8 Bit Lane

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The other week I stumbled onto a hidden treasure on Brick Lane. It was a street art exhibit called 8 Bit Lane created to promote the latest Disney movie (Wreck-It Ralph). The sculptures were created by Aden Hynes and Sculpture Studios.

I thought it was wonderful and thought I’d share some photos in case you think so too.

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