Real Writing

This may seem controversial but I don’t like this advert. Everyone in the ad world seems to love it’s beautiful writing, but I find myself lacking a connection to it. It’s so generic that it lacks any real heart. I hear those words and it sounds like something pulled from text books and articles.

For all it’s talk about storytelling, and emotion, it doesn’t make me feel anything at all.

I’m not impressed by Dustin Hoffman either. He could be reading a shopping list.

This is much closer.

For me this is much more real.

This feels genuine. I find myself attached to the people in and their words. I can feel their sadness and fear. This is something with emotion.

But for me, a truly great story is in the details – the tragedies, the imperfections. These are what make us interesting and human, and what makes our stories worth listening to. That’s why I’m in love with this piece for Luta clothing. It speaks to me. It’s a living, breathing piece of writing and it makes me feel inspired. It isn’t the voice of a guy in an office, it’s true and honest.

It’s brilliant.

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Someone Else’s Words

Wow! Brilliant! A Plus! * Applauds *

There’s lots of writing out there in… the world. And a lot of which, yours truly, wishes he had wrote. Seriously, I’ve had my nose in three different books today and each one inspired a mild feeling of envy. It’s a passion (and probably a disorder) but it makes me happy. I think in my own simple way I think I’m still impressed at how many words there are, and how changing one in a sentence can make me feel something entirely different to what I felt before.

This (look up!) is an environmental sign at the Design Museum in London Bridge. I have to say I was a bit surprised by how well it was written. You really only expect visual brilliance when exploring a design museum but there can be no mistake, this is some impressive writing. In case you can’t tell from my awful picture (I’m not a photographer, alright?) it says:

“Usually associated only with childhood, play is activity that continues throughout our lives. It can help to drive the imagaination, aid learning and enhance even the most serious experiences.

Good design is responsible for making play enagaging, accessible and stimulating. Aspects of play, exploration and discovery can enhance the understanding of a product, creating a dialogue between user and object. An element of play is also vital to the development process of many designers, with a sense of playfulness often evident in the finished work.”

That is remarkable!

It found a perfect balance between the message and style. It’s playful, sweet, charming, honest, smile provoking and thoughtful. Not only that, it reflects how creativity should be. I honestly couldn’t have written it better myself.

Consider me inspired! That’s the kind of writing I would LOVE to be responsible for, hopefully in the near-future, but for now I’ll have to settle for typing out someone else’s words.

London Photo Diary: Numero Uno

I should probably make more an intro for this but I think it mostly speaks for itself. I have a thing for interesting words and images (obviously!) so I’ve decided to start building myself a little collection, a small sample from the catalogue of life that is London City.

This is an electronic advertisement in Piccadilly Circus from McDonalds. It randomly chooses Rock, Paper and Scissors and people touring London play along with it (after staring at it in confusion for a while).

I really love words so I can’t help but appreciate this is clever turn of phrase in the underground.

I went to an underground gym with a LOT of stairs with my housemate Mike. About halfway down there was this cheeky message on the wall.

The best thing ever to happen to a sheep? I’m not so sure…

Cutest, invasion, ever!

I love innocent. They are the most charming brand around at the moment I think. This says ‘we love our orange juice because it tastes very, very good. But enough about that, heres a squirrel looking terrified.’ How sweet!

I, I can’t remember where I buried them