Awe-inspiring. Funny. Brilliant. Nike.
Dove has always been one of my favourite brands in the world. They’re just so damn nice. This kindness, combined with their bravery and willingness to go against the grain, have set them apart and make them such a positive force for the world.
I’ve been snooping and I’ve found a whole bunch of ideas and campaigns they’ve done, mostly focused on women’s self esteem (the Dove Self-Esteem Fund has been going for a while now), trying to make the world a happier place and empower young girls.
Here are 6 of the wonderful campaigns they’ve done, although I’m sure there are more, this shows what they are up to, and hopefully it might brighten your day like it did mine.
Real Beauty Sketches
Thought Before Action
The Evolution of Beauty
Dove Carbon Print Ad
Down the street in Portual, an amazing magazine called B-Bicycle Culture (B – Cultura da Bicicleta Magazine) in Portugal has created a bicycle out of old scrap metal from a car to raise awareness about mobility and ecology in Lisbon.
The charming story behind the project is – that in order to compensate for the miles that the car ran in its reckless youth (159761 kms of recklessness to be precise – bad car!), polluting the environment and so on, the bike is trying to amend the deficit – with the help of the general public – by offering the opportunity to cycle for good and restore good karma.
The bike is touring Portugal, starting this month, and anyone who wants to help can get involved and take a ride. Meanwhile it has also sparked a range of typography (available for download), cyclist accessories from scrap metal and other pieces of the car and a short film based on the inspiring story.
I like that this initiative gets the public involved (physically) with helping undo the damage of previous generations and turns it into a collaborative event that I imagine would be exciting to take part in. Here’s hoping it finds a way across the water to our shore’s so I can Carma-cycle clean my own conscience.
The other week I stumbled onto a hidden treasure on Brick Lane. It was a street art exhibit called 8 Bit Lane created to promote the latest Disney movie (Wreck-It Ralph). The sculptures were created by Aden Hynes and Sculpture Studios.
I thought it was wonderful and thought I’d share some photos in case you think so too.
There aren’t many things that get me really excited. I’m a generally happy person, easily pleased and convivial in social situations, but I’m talking about things that get me reeeally excited. Think 14 year old girl backstage at a Justin Timberlake concert and you’ll getting somewhere close to what I was thinking.
But vending machines (of all things) do get me excited, especially odd and unusual ones. I don’t know why. I find them magical. There’s something tantalising about the glass screen. It makes everything look shiny and new. I see the same packet of Nacho Cheese Doritos I’ve passed 1,000,000 times in Sainbury’s trapped in that steel box and they seem so much more appealing (maybe I have a hero complex and must save everything, even tortilla chips?). I don’t know why it intrigues but I’m the kind of person that enjoys being bewildered.
Whenever I contemplate the subject I am reminded of Rory Sutherland’s TED Talk and the impact of perceptions. My leading theory is that vending machines work in the same way that a beefed up bouncer and a velvet rope does at a night club. Making it seem (more) forbidden or exclusive.
I think a lot of people would question my fascination. VM’s don’t really do… well, anything. They’re a little bit unnecessary. But not a lot of things besides H2O and good ol’ oxygen are necessary. Everything else is there to add colour to life and make it a bit interesting.
Beyond sheer excitement I think they play an important part in my life. Seriously. I am one of 3 billion people growing up in the western world and this more-things-faster culture we’re swirling around in. Admittedly, some things – such as filling out tax forms and getting vaccinations – do need speeding up but (in my naive optimism) I think that that’s missing an opportunity. Everything now seems to be about streamlining and immediacy, but that takes away the magic.
I like the magic.
Science says the magic is good too. According to happiness psychologists anticipation for things leads to greater happiness. True story. Look, it’s written here, ok? Schooled.
One of my favourites machines is this device from South Africa. Rather sweetly named Tweet for Sweets, this vending machine gave out sweets when passerbys tweeted something that made them smile with the hashtag #etiossmile. The machine was constructed from discarded and secondhand objects, and created a whimsical obstacle course for the absconding treat. An nice ‘n’ easy way to make people smile. Approved.
As far as branded machines go, I find this machine from Deloittes most curious. The tyrannous machine issues challenges to the public in an investigation into how far they will go for fantastic Delites. Apart from showing the potential fun I could have as a cruel dictator, it also gave out some good food in exchange for (mostly) fun participation.
Shimmying away from branded machines, Swap-O-Matic is a fun exchange vending machine where people can trade items they don’t want with other people’s unloved possessions. To play, you just insert your teddy/novelty lamp/giant sunflower into one compartment and remove an item from another. Simples. While swapping has a warm gift-giving vide, I consider it a form of recycling (“Hooray” says the environment) and that’s lovely too.